Broche celebrates the art of fragrance through carefully crafted fragrances designed to inspire confidence, elegance, and individuality.
Established by ICP, Broche has become one of Pakistan's leading fragrance brands. Drawing inspiration from global fragrance traditions, the brand develops perfumes that combine premium ingredients with expert craftsmanship.
For decades, Broche has delivered memorable scent experiences while maintaining a reputation for quality and sophistication.
Broche represents elegance, aspiration, and self-expression. The brand creates fragrances that complement individual personalities while offering exceptional value and quality. Its unique combination of international inspiration, quality ingredients, and local expertise enables Broche to stand out in a highly competitive fragrance market.
Years of Legacy
Consumers Served
& International
Quality Ingredients
Broche continuously explores new fragrance profiles, ingredient combinations, and consumer trends to create relevant and contemporary scent experiences. Supported by ICP's manufacturing expertise, the brand maintains rigorous quality standards throughout formulation, production, packaging, and distribution processes.
Broche fragrances are available nationwide through retail stores, cosmetic outlets, supermarkets, hypermarkets, modern trade chains, and major e-commerce platforms.
Broche seeks to expand its fragrance portfolio while strengthening its position in both domestic and international markets.
The brand aims to become a recognized name in accessible luxury fragrances originating from Pakistan.
Growing the range of fragrance offerings.
Growing Broche as a trusted international Pakistani brand.
