For decades, ICP has been a pioneering force in large-scale manufacturing and distribution. We empower a diverse portfolio of market-leading brands across baby care, premium cosmetics, and personal care—engineered to international standards for global markets.
ICP began with a vision to create accessible, high-quality FMCG products for the Pakistani market and beyond. What started as a focused business initiative has now evolved into a multi-brand portfolio serving diverse consumer needs.
From launching our early product lines to expanding into internationally inspired FMCG categories, our journey has been driven by one constant understanding of what consumers truly need and delivering it better every time.
Today, ICP stands as a growing name in Pakistan’s FMCG landscape, continuously expanding its footprint through innovation, strategic brand building, and strong distribution networks.
To become a leading FMCG group from Pakistan, recognized globally for building meaningful, trusted, and innovative consumer brands.
We envision ICP as a company that continues to grow across borders while staying rooted in quality, integrity, and consumer-first thinking.
To develop and deliver high-quality FMCG products that enhance everyday living by combining innovation, affordability, and trust.
We aim to create brands that are not only market-relevant but also emotionally connected to the consumers who use them daily.
Commitment to our goals, excellence in everything we do, and action that drives progress and success.
ICP was established with a focus on building a strong base in FMCG distribution and product development.
Introduction of key brands including household, personal care, and lifestyle segments.
Diversification into multiple FMCG categories with brands such as Mothercare, Swiss Miss, Broche, Latalia, Admiral, Viceroy, and Rescue.
Strengthening production standards, expanding distribution networks, and focusing on modern retail and export opportunities.
ICP continues to grow as a multi-brand FMCG company with a strong commitment to innovation, quality, and consumer trust.
Allawala Group
Mr. Imran I. Allawala
International Consumer Products (Private) Limited was founded in 1985. Today, it is a major contributor to our Allawala Group of Companies.
Our Legacy
The Allawala Group was founded by my father, S. M. Idrees Allawala, with the guidance and support of his father before the partition of India, headquartered in Delhi. Today, we proudly conduct business around the world from our base in Karachi, Pakistan.
At the Allawala Group, our commitment to innovation, excellence, and sustainable growth drives everything we do. We continue to embrace new technologies, trends, and ideas to evolve into a modern and dynamic business group.
Our teams are dedicated to efficiency, collaboration, and technological advancement. With a strong focus on quality and customer satisfaction, we strive to set new benchmarks in the industry.
Beyond business growth, we are deeply committed to corporate social responsibility. We aim to improve the lives of the communities around us.
"Our Vision 2025 brought transformative change to the company. Now, I look forward to realizing the company’s Vision 2035 and the transformation that lies ahead."
Our commitment to excellence is recognized through national and international certifications, ensuring global standard production practices.
Certified
Certified
Certified
